ASUS and Acer have adjusted their plans to release ultrabooks, reducing orders for their production before the end of the year from 250-300 to 150-180 thousand. Industry sources attributed this correction so that the sales in this segment is far from the expected, and to reduce costs there are no prerequisites. Currently, ASUS offers four models in the market of its ultrabooks Zenbook the average cost of $ 1,200 – $ 1,600. S3 models from Acer are somewhat less – $ 1000 – $ 1400, but for users this bar still doesn’t seem attractive. Too large a gap in the cost of massive laptops and not too convincing positioning of forces of ultrabooks ASUS and Acer cut back by 40%. Competition with the MacBook Air from Apple in Taiwanese doesn’t work because of the lack of any advantages in productivity, which in the design. And so the main hope of vendors associated with the market entry of Windows 8.
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